The label Posh by Noreen Saeem was established in 2010. Her brand deals in bridal, casual and formal wear. Now, it’s been 13 years since Noreen started working in the industry and has successfully proven herself as a topmost designer and fabricated the label which has renowned for exquisite Resham embroidery. She drives her muse from Mughal era of Art and Architectures and infuses them with needles and threads to give birth to masterpieces. Passionate Noreen is the best example of empowering women in Pakistan’s fashion industry.

Noreen's work philosophy is quite simple “showing perfection & novelty in her every piece of collection and illustrates culture and tradition of her homeland along hue and embellishment using contemporary relevance.”

Noreen started off her entrepreneur from home as a small tailoring unit, more as a hobby. However, she hasn’t got any proper education in the field of fashion. After that, she realized she couldn’t relegate her aptitude for fashion to the sidelines anymore that’s when she went into partnership with Haider Ali. Then things turned into full set up.

Noreen is the creative brain behind the company. She’s personally involved in every tiny detail, design and crafts. Noreen's collections have always been admired in countless international fashion shows .She’s an executive designer of the brand. Everything related to designs need her direct approval. Her designs has longevity in term of excellence and wear ability.

About The Brand

Noreen comprises on formal, Prêt-à-porter, Luxury Prêt, Haute Couture and Bridals. Noreen saeem label is currently available through their studio located in DHA Karachi and has numerous global clientele.

In 2019, Noreen collaborated with among 11 other Pakistani designers, who selected to showcase a custom-made creation at the event of ensemble.